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An investment scam involves fraudsters convincing individuals to invest money in fake or overly risky ventures. Scammers often promise high returns with little or no risk. They create a sense of urgency, pressuring victims to act quickly without thorough research. These scams may use impressive websites, fake testimonials, and complex jargon to appear legitimate. Fraudsters often claim insider knowledge or exclusive opportunities. They may also use social proof, showing fake endorsements from celebrities or well-known personalities to gain trust. Scammers frequently target emotions, appealing to greed, fear, or the desire for financial security. They may offer limited-time deals or exclusive access to make the opportunity seem more attractive. Once they have the money, they disappear, leaving victims with significant financial losses.