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A fake store scam is a type of online fraud where scammers create a website that mimics a legitimate retail store. They usually offer products at prices that seem too good to be true. This method is used to entice unsuspecting shoppers into making purchases. The scammers then collect payment but never deliver the promised goods. They may also use the personal information they've collected to commit identity theft. The design of these fake websites can be very convincing, with legitimate logos, product images, and professional-looking layouts. Scammers often use tactics like limited-time offers or low stock warnings to create a sense of urgency. They're designed to pressure shoppers into making a purchase without taking the time to verify the legitimacy of the site. In some cases, they may even send fake tracking numbers or shipping confirmation emails to make their operation seem more legitimate. Some fake stores also use paid advertising or search engine optimization techniques to appear at the top of search results, making it more likely that potential victims will find them.