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Investment scams often lure individuals with promises of high returns and low risk. Scammers typically present opportunities that seem too good to be true, claiming guaranteed profits in a short time. They often use persuasive language and pressure tactics to create a sense of urgency, pushing potential victims to act quickly. Scammers may present themselves as professionals, using fake credentials or testimonials to build trust. They often operate online, using fake websites or social media profiles to appear legitimate. Some even impersonate well-known companies or financial institutions. Victims are usually asked to invest money upfront. Once the money is transferred, the scammer becomes difficult to contact, or they may provide false updates about the investment's success. In the end, the promised returns never materialize, and the initial investment is lost.