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An investment scam involves deceitful schemes where scammers promise high returns with little risk to lure victims. These scams often advertise guaranteed profits, which is a red flag since no investment is without risk. Scammers may claim to have insider information or a secret formula to ensure success. They often use pressure tactics to rush decisions, saying the opportunity is limited. This urgency creates fear of missing out, pushing individuals to invest without due diligence. Scammers may also present fake testimonials or endorsements to build credibility. They frequently use complex jargon to confuse investors, making the scheme appear legitimate. Communication is often done through persuasive emails or phone calls. Once the victim invests, the scammer may disappear or create excuses to delay any returns.