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Investment scams often promise high returns with little or no risk. Scammers entice victims by guaranteeing profits that are unrealistic or too good to be true. They often use persuasive language and pressure tactics to create a sense of urgency. Scammers may claim to have insider information or special expertise. They might present fake testimonials or fabricated success stories to gain trust. These scams can take many forms, including Ponzi schemes, where new investors' money pays returns to earlier investors. They often operate online or through social media, making it easy to reach a broad audience quickly. Scammers might also use official-sounding names or fake endorsements from celebrities to appear legitimate. Once the victim invests, the scammers disappear with the money.