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An investment scam occurs when fraudsters deceive individuals into investing money in fake or non-existent opportunities. Scammers often promise high returns with little or no risk. They may claim to have insider information or exclusive deals unavailable to the general public. These schemes frequently involve convincing sales pitches. Scammers use persuasive language and fabricated testimonials to build trust. They may also create fake websites or documents to make their offers appear legitimate. Urgency is a common tactic used by scammers. They pressure potential victims to act quickly, suggesting that the opportunity is limited or time-sensitive. This rush prevents people from conducting thorough research or seeking advice from financial experts. Scammers often target vulnerable individuals. They exploit emotions like greed and fear to manipulate their victims.