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An investment scam often involves fraudsters promising high returns with little to no risk. They lure individuals with guarantees of quick profits, exploiting the desire for financial security. Scammers use persuasive tactics, creating a sense of urgency to pressure victims into making hasty decisions. These fraudsters often present fake testimonials or endorsements to build credibility. They may use complex jargon or official-sounding titles to appear legitimate. The scam might involve Ponzi schemes, where returns are paid using new investors' money rather than actual profits. Victims are encouraged to invest more funds as they see initial returns, which are part of the deception. Eventually, the scam collapses, leaving investors with significant losses. Trust in these schemes is built through charm and manipulation, making them difficult to detect.