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A fake store scam takes place when fraudsters create false online stores. These stores often sell goods at significantly lower prices than genuine retailers. The aim is to entice unsuspecting shoppers into making purchases. Once a shopper falls for the scam, they proceed to buy an item from the fake online store. The item may never be delivered, or if it gets delivered at all, it's often of poor quality or a counterfeit. The scammers usually use high-pressure sales tactics. They may advertise limited stock or time-bound offers to rush buyers into making a purchase. Some fake stores also use fake reviews and ratings to appear credible. In addition to stealing money, these scammers often gather sensitive data. Personal details like your name, address, and credit card information may be collected during the purchase process. These details could be used for identity theft or other fraudulent activities. Protecting yourself from these scammers involves being cautious while shopping online. Always research before buying from a new store. If the deal sounds too good to be true, it probably is.