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A fake store scam involves creating a fraudulent online storefront that mimics a legitimate business. Scammers design these sites to look authentic, often using stolen logos and branding. They lure unsuspecting customers with promises of unbelievable discounts and exclusive deals. These fake stores often advertise on social media or through email campaigns. They entice buyers with limited-time offers and rare product availability. Once customers make a purchase, the scammers either send counterfeit goods or nothing at all. Payment is usually required upfront. Scammers prefer methods that are difficult to trace, like wire transfers or cryptocurrency. They may also create a sense of urgency, pressuring customers to act quickly. This tactic exploits the fear of missing out, making it harder for individuals to recognize the scam.