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A fake store scam involves creating a counterfeit online storefront designed to deceive consumers into making purchases. These fraudulent websites often mimic legitimate retailers in appearance and branding. Scammers lure customers with promises of unbeatable deals, exclusive discounts, or limited-time offers on popular products. The scammers typically use high-quality images and detailed product descriptions to make the site appear credible. They may even include fake customer reviews and testimonials to build trust. Payment methods are usually limited to direct bank transfers or untraceable options like gift cards. After a purchase, victims usually receive nothing or counterfeit goods. The scammers disappear, leaving no way to contact them for refunds or support. These tactics exploit the consumer's desire for bargains and urgency to secure a good deal.