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An investment scam occurs when fraudsters lure individuals into investing money with false promises. Scammers often guarantee high returns with little or no risk. They may present fake credentials or create impressive, but fake, websites to appear legitimate. Fraudsters typically use persuasive tactics to create a sense of urgency. They might claim that the investment opportunity is limited or exclusive. This pressure can push people to make hasty decisions without proper research. Scammers also target emotions, appealing to people's dreams of financial freedom. They often promise quick profits and easy money. Victims might not realize the deception until it's too late. Scams can lead to significant financial losses and emotional distress.