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A fake store scam involves creating a fraudulent online store that looks legitimate. Scammers design these sites to mimic real businesses, complete with professional layouts and attractive product listings. They often promise significant discounts or exclusive deals to lure customers. Scammers use high-quality images and detailed product descriptions to build trust. They may also include fake customer reviews and testimonials to add credibility. Once customers place an order, they either receive counterfeit goods or nothing at all. Scammers frequently advertise these fake stores through social media platforms and email campaigns. They may also use search engine optimization to make their sites appear in search results. These tactics increase their reach and attract more victims.