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A fake store scam is an online scheme designed to steal money. Scammers use the allure of low prices on popular or high-demand items. They set up phony online retail websites or social media accounts. Shoppers think they've found a bargain and make a purchase. The scammer then takes this money without delivering the promised goods. Some scams may even use counterfeit items to deliver something while still defrauding the customer. A common tactic is to use copied images and descriptions from legitimate websites. The scammers may also use fake customer reviews and trust badges. All these things are designed to make the scam seem real and trustworthy. Scammers also often demand payment through non-standard methods. They'll push for wire transfers, gift cards, or cryptocurrencies. This is because such payments are difficult to trace or reverse, they like making it more challenging to recoup lost money.