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A fake store scam is a fraudulent scheme where scammers create a phony online shop. They often use professional-looking websites, with attractive deals and discounts to lure unsuspecting consumers. Scammers typically promise high-quality products at unbeatable prices. They may even include customer reviews and testimonials to appear legitimate. These are often copied from other genuine sites. Payment is usually demanded upfront, through untraceable methods like wire transfers or gift cards. Once payment is made, the scammer either sends a poor-quality item, a product that doesn't match the description, or nothing at all. The scammer's goal is to deceive customers into parting with their money. They often use the tactic of urgency, with flash sales or limited stock, to pressure consumers into making hasty purchases. Remember, if an online deal seems too good to be true, it probably is.