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A fake store scam is a fraudulent scheme that tricks consumers into buying non-existent products. The scammers set up a fake online store, often with attractive, low-priced items to lure in unsuspecting shoppers. The website may look professional and legitimate, complete with customer reviews and security badges. This is all designed to gain your trust and convince you to part with your money. Once payment is made, the scammers either send a cheap, counterfeit product or nothing at all. By the time the consumer realizes they've been scammed, the fake online store has often disappeared without trace. In some cases, these scams are also used to harvest personal and financial information for identity theft. So, not only do victims lose their money, but they also risk having their identities stolen.