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A fake store scam involves creating a counterfeit online shop. Scammers design these websites to look like legitimate retailers. They often offer popular products at unusually low prices. This entices customers to make purchases. Scammers promise fast shipping and high-quality items. They use professional-looking photos and detailed product descriptions. These tactics build trust with potential victims. After payment, the scammers either send counterfeit goods or nothing at all. Fake stores may use limited-time offers to pressure buyers. They often have fake reviews and testimonials. This makes the site appear credible. Scammers also mimic well-known brands to deceive customers. These tactics create a sense of urgency and authenticity, tricking people into parting with their money.