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An investment scam is a deceptive practice. The aim is to trick people into parting with their money. Scammers often promise high returns for little to no risk. This is a big red flag; all investments come with some level of risk. Scams may appear as an opportunity to invest in a new, unregulated high-yield investment program. Or they may offer investments in things like gold, property or shares. In reality, the money is not invested at all. Instead, it is used to pay returns to other investors or kept by the scammers. Investment scams can take many forms. They can be delivered by phone, mail, email or even through social media. Scammers often use high pressure sales tactics. They urge potential investors to make a quick decision to avoid missing out. In order to avoid falling for an investment scam, always do your research. Be skeptical of unsolicited offers and too-good-to-be-true promises. Never invest more than you are willing to lose.