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An investment scam is a crafty ploy used to trick people into parting with their money. Scammers play on the promise of high returns and low risk. They often claim to have access to special investment opportunities. In many cases, the investments don't exist or are greatly exaggerated. The scammers may set up a professional-looking website and use persuasive sales tactics. They frequently use pressure tactics, urging quick decisions to not miss out on a great opportunity. Sometimes, they use a tactic known as a "Ponzi scheme". They use money from new investors to pay returns to earlier investors. Meanwhile, they pocket the rest. This creates an illusion of a profitable investment, but it's just a scam. Unfortunately, many people fall for these scams and lose their hard-earned money.