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An investment scam involves fraudsters convincing individuals to invest money in a fake or non-existent opportunity. Scammers often promise high returns with little to no risk, appealing to the investor's desire for quick profits. They may use sophisticated tactics, creating fake websites, testimonials, and documents to appear legitimate. Scammers often pressure potential investors with limited-time offers, urging them to act quickly before the opportunity disappears. This creates a sense of urgency and fear of missing out. They might also claim to have insider information or exclusive access to a lucrative market. To gain trust, fraudsters sometimes pose as financial experts or use the names of reputable companies. They may also exploit social connections, targeting friends or family members to create a sense of familiarity and trust.