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Investment scams lure individuals with promises of high returns and low risk. Scammers often present opportunities that seem too good to be true, such as guaranteed profits or exclusive deals. They may claim to have insider information or advanced strategies that ensure success. Scammers use persuasive tactics to build trust. They might pose as financial experts or use fake testimonials from supposed satisfied investors. Often, they create a sense of urgency, pressuring victims to act quickly before the opportunity disappears. These scams can take various forms, including Ponzi schemes, where returns are paid to earlier investors using the capital from new investors. Victims are often encouraged to reinvest their returns, further entangling them in the scheme. Scammers may also use complex jargon to confuse and impress potential victims.