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An investment scam tricks people into putting money into fake ventures. Scammers often promise high returns with little or no risk. They may claim to have insider information or exclusive opportunities. These promises appeal to those looking for quick profits. Scammers use persuasive tactics to build trust. They might create professional-looking websites or use fake testimonials. Some even pose as financial advisors or experts. They often pressure victims to invest quickly, creating a sense of urgency. Many investment scams involve complex schemes. Ponzi schemes, for example, pay returns to earlier investors using new investors' money. This creates an illusion of a successful investment. Eventually, the scheme collapses, and many lose their money.