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Investment scams lure individuals with promises of high returns and low risk. Scammers often claim to have exclusive opportunities that are too good to miss. They might use high-pressure tactics to rush decisions, insisting the offer is limited or time-sensitive. Fraudsters often present complex schemes that seem legitimate. They may use technical jargon to appear knowledgeable and credible. Some create fake websites or documents to support their claims. These scams can take the form of Ponzi schemes, where returns for older investors are paid using the capital from new investors. Victims are often assured that their investment is safe and guaranteed. Scammers may also exploit social networks, using trusted relationships to gain credibility. They play on emotions, creating a sense of urgency and excitement.