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Investment scams deceive individuals into investing money with false promises of high returns. Scammers often promise guaranteed returns that are unrealistically high. They may claim the investment is low-risk or even risk-free, which is rarely true in legitimate investments. Scammers use tactics to create a sense of urgency, pressuring potential victims to act quickly without conducting proper research. They may present fake testimonials or endorsements to build credibility. Often, they use complex jargon to confuse and impress potential investors. Scammers might also pose as legitimate financial advisors or representatives of well-known companies. They exploit trust by appearing knowledgeable and professional. These scams can occur online, over the phone, or even in person. It's essential to be cautious and verify the legitimacy of any investment opportunity.