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An investment scam is a fraudulent act that lures investors to make financial contributions with the promise of high returns. The scammer often persuades people by showcasing false profits in a short time span. These scams operate on the principle of 'too good to be true'. The scammers provide the illusion of a lucrative business model that seems flawless. They often use technical jargon to confuse the victim, making their scheme sound credible and sophisticated. Tactically, they employ pressure tactics to rush the victim into investing. This could include time-limited offers and bonuses, or the fear of missing out on a 'once in a lifetime' opportunity. The scammers are convincing, building trust with their victims over time before disappearing with the funds.