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Investment scams lure individuals by promising high returns with little or no risk. Scammers often present these opportunities as exclusive deals, urging potential investors to act quickly. They may use complex jargon to create an illusion of legitimacy and expertise. Scammers often claim insider knowledge or guaranteed profits, which rarely exist in genuine investments. They might showcase fake testimonials or endorsements to build trust. In some cases, they create professional-looking websites or documents to further the deception. These scams often rely on Ponzi schemes, where returns are paid to earlier investors using the capital from new investors. Eventually, the scheme collapses when there are not enough new investors to sustain it. Victims often lose their entire investment, leaving them financially devastated.