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Investment scams often lure individuals with promises of high returns and minimal risk. Scammers typically present opportunities that seem too good to be true, offering guaranteed profits or insider knowledge. They often create a sense of urgency, pressuring potential victims to act quickly before the opportunity disappears. These scams may involve complex schemes or simple Ponzi structures, where returns are paid to earlier investors using the capital from newer ones. Scammers frequently use professional-looking websites, fake testimonials, and fabricated credentials to appear legitimate. They might also use social engineering tactics, building trust through personal connections or persuasive communication. Victims may be encouraged to invest more money over time, with scammers providing initial returns to build confidence. Eventually, the scam collapses, leaving investors with significant losses.