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An investment scam often promises high returns with little or no risk. Scammers create a sense of urgency, pressuring individuals to invest quickly. They might claim insider knowledge or a secret opportunity unavailable to the general public. These scams often use complex jargon to sound legitimate. They may present fake testimonials or endorsements from supposed satisfied investors. Scammers sometimes create professional-looking websites or documents to appear credible. Ponzi schemes are a common type of investment scam. They pay returns to earlier investors using the capital from new investors. Eventually, the scheme collapses when there aren't enough new investors. Scammers may also use affinity fraud, targeting specific groups like religious communities or social clubs, to gain trust more easily. Victims often feel embarrassed or ashamed after realizing they've been scammed.