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Investment scams often lure individuals with promises of high returns and low risk. Scammers typically present opportunities that seem too good to be true, such as guaranteed profits or insider information. They may use persuasive language and create a sense of urgency to pressure potential investors into making quick decisions. These scams often involve complex or vague investment strategies, making it difficult for individuals to understand where their money is going. Scammers may also use fake testimonials or endorsements from supposed experts to build credibility. They often target individuals through online platforms, phone calls, or email. Scammers may also use affinity fraud, where they exploit the trust within a community or group. They might pose as members of the group to gain trust and encourage others to invest. Once they have collected enough money, they disappear, leaving victims with significant losses.