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An investment scam targets individuals by promising high returns with little or no risk. Scammers often claim they have exclusive opportunities that guarantee quick profits. They may use persuasive language and sophisticated marketing materials to appear legitimate. Scammers frequently pressure their targets to invest quickly, creating a sense of urgency. They may also use testimonials from fake satisfied investors to build trust. Often, they operate through online platforms or social media, making it easier to reach a wide audience. Victims are lured with promises of doubling or tripling their money in a short time. The scammer might also claim to have insider information or special expertise in a particular market. Once the money is invested, it's usually very difficult to recover.