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Investment scams are fraudulent schemes which aim to rob investors of their money. They often involve promises of high returns with low risks, playing on the greed and desire for quick riches of potential victims. Typically, the scammer presents as a knowledgeable and successful investor or a manager of an investment fund. They lure victims in with tales of high yields from unique or secret investment strategies. Often these scams use high-pressure sales tactics. They create a sense of urgency by suggesting limited time offers and opportunities that are too good to miss out on. In Ponzi or pyramid schemes, scammers use the funds from new investors to pay off the earlier ones. This creates an illusion of profitability and gets more people to invest. Mostly these scams are carried out online, through email campaigns, online advertisements and social media platforms. They seem professional, with glossy brochures and websites, reinforcing their deceptive facade.