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A fake store scam is a fraudulent scheme where scammers set up phony online stores. These counterfeit stores usually offer high-demand goods at extraordinarily low prices. It's a bait to attract unsuspecting consumers. The online store often looks legit, with well-designed websites and high-quality images of products. They attempt to mimic popular and trusted online marketplaces, making it hard to tell the difference. Scammers behind these scams are skilled at manipulating customers. They create urgency by offering limited-time deals or running out-of-stock alerts. They often accept only prepaid payment methods, like gift cards, cryptocurrencies or wire transfers. Once a purchase is made, the scammers either send counterfeit items, items vastly different from what was advertised or, in most cases, nothing at all. By the time the customer realizes this, the fake store has often disappeared from the internet. Scammers are also known to sell customers' data, like emails and credit card information to other criminals. This puts customers at risk for identity theft and other cybercrimes.