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An investment scam is a deceptive practice that lures individuals into investing money with promises of high returns and zero risk. The scam artists try to trick people into these fraudulent schemes using different strategies. Often, they'll offer 'exclusive' opportunities, claiming limited availability. This creates a sense of urgency, making people rush into decisions without proper research. Additionally, scams are sometimes presented as 'insider info', giving the illusion of a unique advantage. They typically operate as Ponzi or pyramid schemes, where money from new investors is used to pay previous ones. This creates an illusion of a profitable investment, which draws in more victims. However, these schemes are unsustainable and eventually collapse, leaving investors with significant financial losses. The lack of transparency in such scams is a major red flag. Scammers usually avoid providing detailed information about the investment and tend to evade questions. Lastly, they're often not registered with a regulatory agency, which is a requirement for legitimate investment firms.